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In 2009, our Province took an unusual route in reaching out to young adult men about considering a life of prayer and spiritual service in our Catholic faith community. We decided to sponsor an advertisement aimed at New York City subway riders that boldly asked: “Day Shift?, Night Shift? — How about a Life Shift?”

The ad (shown above) — and the question it posed — grabbed the attention of several media outlets, including:

NBC’s Today show
NPR’s Marketplace
CNN

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